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"Data-Enhanced Precision Marketing isn't just about the numbers; it's about using those insights to understand the deep-seated human behaviours and tendencies that drive every consumer decision."A seasoned marketing leader and strategist with over 20 years of experience, known for a flair in transformative brand strategy, complex project management, and delivering exceptional, measurable campaign results across global omni-channel campaigns.
Key Achievements in Marketing
Sales Uplift: Through her consultancy, she achieved a 34% sales uplift in six months via B2B campaigns for eco-centric Community Interest Companies (CICs).
Strategic Consulting: Since 2019, she has operated as a MarTech Consultant through Innovative Business Consultancy 247, working with high-profile clients such as Samsung, Lloyds Banking Group, Banco Santander, and Telefónica.
Global Reach: Her experience spans multiple international markets, including the UK, Spain, India, the Middle East, Canada, and Latin America.Shahina Jaffer
Shahina is a seasoned marketing leader and global strategist with over 20 years of experience in transformative brand strategy and complex project management. She is recognized as a Data-Enhanced Precision Marketing (DEPM) expert, specialising in delivering measurable results through global omni-channel campaigns and digital transformation initiatives.
Professional Career and Key Roles
Shahina has held senior leadership and strategic positions at several major multinational corporations across the retail, consumer goods, and technology sectors:
World Duty Free Group (WDF): As Interim Head of Insight & Pricing, she oversaw operations for 2,200 shops across 63 countries. She managed a diverse portfolio of over 1,000 suppliers and developed Joint Business Plans (JBPs) with major global brands including Diageo, Estée Lauder, L’Oréal, and Luxottica.
GlaxoSmithKline (GSK): Served as Senior Digital Asset Manager, where she led a massive digital transformation project that migrated over 350,000 digital assets to a cloud-based platform.
Unilever: Held multiple roles, including Senior Global Consumer Insight Manager, where she drove category development across global markets, and Customer Marketing Executive for high street and beauty channels.
Johnson & Johnson: As Category & Activation Manager, she formulated category programmes and brand-centric activations to meet growth objectives.
Nestlé: Served as Activation Manager, focusing on in-store merchandising and activation excellence.
Western Digital: As Global Marketing Manager, she managed pan-international on- and offline revenue-generating activities across the EMEA region.